Social networking for law firms
Despite growing popularity, law firms remain cautions when it comes to embracing social networking into their business development activities. But online networking platforms have a fantastic ability to reach beyond the walls of the seminar room and promote the firm to those unable to attend.
RTS Media works with marketing teams, event executives and conference organisers - advising on the use of social networks as an augmentation of the event's physical environment.
A well planned event - be it a legal seminar, a national conference or a launch party - will enable conversations about their 'do' to happen with a clearly defined #hashtag that has been publicised in advance. Correct use of social networking tools allow people at your event to contribute to the debate and opens it up to outsiders looking in.
For advice on how to incorporate social networking tools into your next event contact us
Social Media Legal Survey
Law firms still view social media as one-way ‘announcement vehicles’ despite confirming that clients want a dialogue. The Social Media Legal Survey 2011 polled marketing managers at 50 UK law firms and found that almost half thought online social networks were best used to ‘make company announcements’, while only 13% thought it worthwhile to conduct a two-way dialogue with customers, potential clients and other organisations.
- 76% of law firms use social media: LinkedIn is the most popular platform with 40% of firms using it followed by 34% using Twitter
- The use of social media on work IT equipment is still prohibited in 48% of firms
- 79% of firms have a social media policy
- 45% of firms believe social media is best used for announcing firm news
- A third of firms (37%) spend up to 15 minutes each day managing social media
- Finding the time (64%), convincing partners and management (58%) and building a substantial following (51%) are the biggest
challenges
